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Automotive industry

Working closely with “Tier 1” suppliers to the world’s largest automotive companies, the company has provided products and services since 1991

Beside automotive industry, the company manufactures thermoplastic injection mouldings for customers in various industrial sectors, including electrical engineering, electro-technical, telecommunication technology, precision mechanical engineering, home appliances, and other.

Our Story

GOU Group, together with partners, entered BÖHM PLAST-TECHNIK a.s. (BPT) at a time when the company was in a difficult situation. The previous owner did not cope with the financial burden and debts of the company provoked by the departure of large clients of the company, as well as untimely investments in production facilities. GOU Group gathered a team of highly qualified specialists and carried out an intensive restructuring of the entire company, restarting relations with former and existing clients, as well as increasing the client portfolio with new, large clients. Moreover, GOU Group has invested over 3 million euros in the development of the company and its technologies, as well as built and implemented a full-scale communications strategy, both internal and external, which allowed to bring the company to a higher and professional level. Subsequently, GOU Group sold its shares to its old partner in the energy business, the Unimot Group, through their subsidiary in the automotive industry, PZL Sędziszow. As of today, GOU Group is still working with BPT on the basis of signed contracts and obligations.

Company Presentation

Company Presentation

Our Participance

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Year of Entrance
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Year of Exit

Adam Sikorski

Co-Founder | President

We have been working with GOU Group for more than 8 years. UNIMOT, as a group of companies represented in various industries, collaborated with Ivan Starodubov and his team in various projects, from trade in petrochemical products to M&A deals in the automotive industry. The GOU Group team took a direct part in the investment and reorganisation programs, as well as in the transaction of the purchase of a controlling stake in the company BÖHM PLAST-TECHNIK a.s.

Strategic Communication Approach

After a comprehensive analysis of the company, we developed a completely new strategy for internal and external communication, which we successfully implemented on the basis of modern tools and technologies.

New guidelines describe the visual and verbal elements that represent company’s new corporate identity. This includes the name, logo and other elements, such as color, type and graphics. Sending consistent and controlled message of who they are is essential to representing a strong, unified image of the company. These guidelines reflect commitment to quality, consistency and style. The new brand, including the logo, name, colors and identifying elements are valuable company assets.

Based on new corporate strategy, we have took thousands of pictures throughout all company’s departments, processes, and assets, and transfer them into hundreds of gigabytes of high quality materials for printing and web.

Detailed Approach

Taking into account the specifics of production and the range of technologies used, we have developed a comprehensive digital presentation of the company and its capabilities, adapted to all types of browsers and devices.

COMPLEXITY IS MATTER

It is important to draw the client’s attention to technical capabilities, especially in the design & construction segments, based on the latest technologies.

We conducted an in-depth analysis of the equipment and technologies of the company for the presentation of a full scope of opportunities, taking into account the possible expansion of production capacity and activities.

In addition to the clean design and user-friendly interface, we placed the main focus of the website on attracting new specialists to the company, from simple workers and students of technical universities, to highly skilled specialists.

New accounts and profiles were created in the main social and professional networks.

We applied all additional services and tools to the social and professional network accounts to follow main activities and behavior of online visitors and support the day-to-day online communication channels and campaigns with the team and customers.

It is important to draw the client’s attention to technical capabilities, especially in the design & construction segments, based on the latest technologies.

We conducted an in-depth analysis of the equipment and technologies of the company for the presentation of a full scope of opportunities, taking into account the possible expansion of production capacity and activities.

COMPLEX SUPPORT

Visual content is increasingly important for communicating.

Data visualisation, images, or infographics are telling stories in intelligent, transparent, and effective ways. We helped through graphic design deliver complex ideas and create deeper layers of engagement with clients & partners, employees, and general public.

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We have studied in detail local traditions and holidays, as well as the passions and preferences of the company’s employees. Based on the information collected, we began to support, participate and conduct events and campaigns in the city and region where the company is located.

WEEK OF SPORT IN ČESKÁ TŘEBOVÁ

Week of Sports is the largest and most massive annual event held in the town, where the company is located.

About 3 thousand participants and visitors are gathering for this event, while the population of the town has only about 15 thousand inhabitants. Such events are the key in promoting the company, enhancing the corporate spirit of employees and searching for new colleagues.