in Prague

GOU Group is a privately owned strategic communication and investment agency based in Prague, and operating in the Czech Republic for more than two decades. We advise Czech, European, Russian and CIS entrepreneurs and enterprises, helping them gain and maintain strategic communication initiatives in building strong corporate and public image in an increasingly competitive investment and communication services environment. The firm assists clients with its services across the entire spectrum of investment-related activities.



We are committed to delivering the highest standard of communications services to our clients, through effective use of data-driven insight, creativity and experience.


Our clients operate in a wide range of sectors including Energy, Environment & Sustainability, Charity, Technology & Telecommunications, Financial Services, Transport & Logistics, and Government & Public Sector. Leveraging our network of highly qualified and experienced consultants ensures our work across sectors and geographies is always consistently exceptional.


A deep understanding of current trends in mass media and communications, modern technologies, combined with our expertise, enable us to design and implement effective communication strategies for our clients.


We establish and build relationships with the media, government institutions and agencies, investors, the general public and other crucial audiences. We help our clients achieve their strategic business goals.

Ivan Starodubov

Managing Partner


Ivan is responsible for operations in GOU Group’s Prague office in the Czech Republic, and is also responsible for developing new areas of business for GOU Group abroad. He has many years of practical experience in management. Ivan has led a number of communication projects, many of which were widely noticed and acclaimed by the professional community. Ivan is a personal advisor to heads of major Czech, Russian and international companies. Ivan holds a Bachelor’s degree in Communication & Media from the State University of New York at Empire State College, speaks Czech, English and Russian. On top of that he successfully manages exemplary care for his two teenage children, tireless rides on heavy motorcycles and to get close to a single-digit golf handicap.

Ernest B.H. McCall



Ernest manages the development and implementation of the Financial Communications. He began his career at Interamerican Development Bank, a multilateral lending agency based in Washington DC. Ernest also advises his 100% family-owned oil distribution, rail transport, and industrial/commercial real estate companies (investment strategy, pension fund risk management, environmental risk and remediation of polluted sites). Ernest is a graduate of Geneva International School and Princeton University (with honours). He also holds an MBA from the Stanford Graduate School of Business, fluent in ten languages. Ernest lives an active life with plenty of interests related to travelling and arts on top of his professional life.


We are proud to work with some of the well-known companies, agencies, institutions, challengers, and disruptors.